Welcome to our website!
We attach maximum importance to protecting your data and safeguarding your privacy. Therefore, we provide information below regarding collection and use of personal data while using our website.
Anonymous data collection
You can visit our websites without having to provide any personal details. We do not save any personal data in this connection. In order to improve our offer, we evaluate only the statistical data, which does not allow any inference of your personal details.
Forwarding personal data
Your data is not forwarded to third parties without your explicit consent. Only our service partners, which we require for handling the contractual relationship, are excluded from this. In these cases, we strictly adhere to the specifications of the Federal Data Protection Act. The scope of the data transfer is restricted to a minimum.
Our websites use so-called cookies at several places. Cookies are small text files, which are stored on your computer and which your browser saves. They help to make our offer more user-friendly, effective and reliable. In addition, cookies allow our systems to identify your browser and offer you services. Cookies do no contain any personal data.
Using the Remarketing or “Similar target groups” function of Google Inc.
The supplier uses the Remarketing or “Similar target groups” function of Google Inc. (“Google”) on the website. The supplier can use this function to specifically approach the visitors of this website with advertisements by running personalised, interest-related advertisements for visitors of the supplier’s website if they visit other websites in the Google Display network. Google uses so-called cookies for analysing the website usage, which forms the basis for developing the interest-related advertisements. For this, Google saves a small file with a numerical sequence on the browsers of the website’s visitors. This number is used to record the visits to the website as well as anonymised data about the website usage. Personal data of the website’s visitors is not saved. If you subsequently visit another website in the Google Display network, pop-ups are displayed to you, which are likely to take into account previously accessed product and information fields.
Additional information regarding Google Remarketing as well as the data protection declaration of Google can be viewed on: http://www.google.com/privacy/ads/
Using the Remarketing function of ExactTarget
We use the Remarketing function of the email service provider ExactTarget, Inc. 20 North Meridian Street Suite 200 Indianapolis, Indiana 46204 USA (“ExactTarget”). Cookies are used if you have agreed to receiving our newsletter and visit our site via a newsletter. This allows us to understand the effectiveness of our newsletter, e.g. whether you have opened an email or which part of the newsletter was especially interesting.
In addition, ExactTarget uses so-called Web Beacons in the majority of the emails sent by ExactTarget. Web Beacons (also known as ClearGIFs or web bugs) are small graphics (approx. 1x1 GIF files), which are used on websites or in HTML emails, among other things, to grant the website users a better understanding of the interaction of the users with the website. Web beacons have the same function as the cookies, but the user cannot see them. Web Beacons can be used to particularly obtain information whether the email was obtained and whether the system of the user is capable of receiving HTML emails. No personal data is obtained using the Web Beacon.
If you do not wish to receive any email notifications with Web Beacons, you can also receive your emails in text format (not in the HTML format) optionally. Web Beacons are used together with cookies. You can thus prevent the use of Web Beacons by not installing the cookies through a corresponding setting of your browser software. However, we would like to bring to your attention that you may not be able to use all functions of our website entirely in this case.
You can use the following links to find out how you can manage the cookies in the most important browsers (also deactivate them among other things):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: http://windows.microsoft.com/de-de/windows-vista/block-or-allow-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: http://support.apple.com/kb/ph5042 http://www.apple.com/de/privacy/use-of-cookies/
Using Google Adwords conversion tracking
We use the online advertising service “Google AdWords” and conversion tracking within the scope of Google AdWords. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you click an advertisement run by Google, a cookie for the conversion tracking is saved on your computer. These cookies have a limited validity, do not contain any personal data and thus do not help in personal identification.
If you visit specific webpages of our website and the cookie has not yet expired, Google and we can identify that you have clicked on the advertisement and were forwarded to this page.
Every Google AdWords customer receives a different cookie. Thus, there is no option that cookies can be tracked via the websites of AdWords customers.
The information that is obtained with the help of the conversion cookie helps to generate conversion statistics for AdWords customers, who have decided on conversion tracking. Here, the customers find out about the total number of users who have clicked on their advertisement and were forwarded to a site provided with a conversion tracking tag. You however do not receive any information which can be used to identify users personally.
If you do not wish to take part in the tracking, you can disagree to this use by not installing the cookies through a corresponding setting of your browser software (deactivation option). You are then not included in the conversion tracking statistics.
For additional information as well as for the data protection declaration, please visit: http://www.google.de/policies/privacy/
Use of Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc. („Google“). Google Analytics uses so-called “cookies”, text files, which are saved on your computer and which allow analysing the use of the website by you. The information generated by the cookie about your usage of this website is generally transferred to a Google server in USA and saved there. If IP anonymisation is activated on this website, your IP address is however abbreviated by Google in advance within the member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The complete IP address is transferred to a Google server in USA and abbreviated there only in exceptional cases. Google shall use this information on behalf of the operator of this website to evaluate your website use, to compile reports about the website activities and to provide additional services associated with the website use and Internet use as against the website operator. The IP addressed transferred from your browser within the scope of Google Analytics is not consolidated with the other data by Google. You can prevent cookies from being saved through a corresponding setting of your browser software; however, we would like to bring to your attention that you may not be able to use all the functions of this website entirely in this case. In addition, you can prevent the recording of data (including your IP address) generated by the cookie and based on your website use in Google as well as the processing of this data by Google by downloading the browser plug-in available on the following link and installing it [http://tools.google.com/dlpage/gaoptout?hl=de].
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